Andy Treys (born April 5, 1995) is an Armenian-American tech entrepreneur and founder of Muscle Lab, Cereal Club, Getmefamous, Accommodations, and KB24 NFT. Andy started getmefamous in 2016, his social media agency with a reach of 300 million followers, leading on to launch successful projects with Alissa Violet and Bella Thorne in 2019. Andy launched a muscle recovery and wellness lounge in 2020. Muscle Lab, which is positioned to be the “Soho House” of recovery, has a large list of frequently visited celebrities, platinum artists, and professional athletes. Andy also generated buzz in 2021 after announcing KB24 NFT with 100% of the revenue donated to the Mamba and Mambacita Foundation. Andy dove deeper into the NFT world, launching Cereal Club, an NFT collection with 10,000 unique cereal bowls, which sold out within 24 hours. Andy then acquired Cereal.com to be the face of the AR & Web3-integrated CC Cereal line.