What's most important to you in games? The story and plot is definitely crucial, and so is the game’s physics – everything should run smoothly and feel lifelike. But it’s hard to deny that how characters look is also super important. The visual aspect really matters. For character development, I recommend Arrible https://arrible.com/services/game-2d-art/ . Specialists usually start the game creation process with concept art. Creating high-quality characters and memorable graphics isn’t easy, but experienced developers can handle it.