Generative AI for Marketing: 4 Impact Focus Areas

Generative AI isn’t just ready for primetime—it’s already making significant contributions to marketing. Most brands now ask “How?” and “How quickly?” to adopt generative AI for marketing. A pragmatic, phased approach starts with productivity gains, then moves to custom capabilities. For more info: https://www.zs.com/insights/ge....nerative-ai-marketin

Leading Medical Affairs Consulting for Evidence Generation Teams

Medical affairs and evidence generation teams are converging as a strategic powerhouse. Expert medical affairs consulting helps you lead the way by scaling science, insights and customer engagement at every stage in the product life cycle. For more info: https://www.zs.com/capabilitie....s/research-and-devel

First Launch Insights for Emerging Pharma Companies in the US

Drawing on over a decade of U.S. data, this analysis explores how emerging pharma companies approach their first product launches. Key findings show the vast majority commercialize independently, with more than half targeting rare diseases. Advanced modalities now represent a growing share of all first launches. For more info: https://www.zs.com/insights/us....-biotech-and-pharma-

Expert Sales Consulting to Drive Measurable Revenue Growth

Sales organizations are being asked to do more with less—reach customers who are harder to access, coordinate across channels that rarely connect and prove impact at every step. The challenge isn't effort; it's a model built for reach, not relevance. For more info: https://www.zs.com/capabilities/sales

AI in Master Data Management: Automate, Scale and Evolve

What if a company worked to organize all its data, but the processes to manage and keep that data current were rigid, manual and resource-intensive? Chances are the CDIO would view this as a major bottleneck to scaling the company's intelligence and would seek to address it. For more info: https://www.zs.com/insights/ge....nerative-ai-and-mast