Poker development now encompasses many modern technologies. AI opponents become friendly but strong. VR immerses you in a real casino room. AR adds game elements to the player's space. Blockchain provides transparent bets and transactions. Gamification is also used nowadays: badges, levels, special rewards. All these elements encourage players to come back again. Interfaces are optimised for smartphones, which have become the main platform for gambling. Data analytics allows platforms to tailor offers to the interests of players. For example, the system suggests tournaments that may be suitable for the player's style of play. This significantly increases interaction. Community creates value. Through forums, streams, and social networks, people maintain interest and share their impressions. This helps developers create relevant content and support users.