How to Increase Views on Instagram's IGTV?

Instagram IGTV is a powerful platform for sharing long-form videos, and getting views on IGTV videos can significantly boost your online presence.

Instagram IGTV is a powerful platform for sharing long-form videos, and getting views on IGTV videos can significantly boost your online presence and engagement. In this article, we will explore effective strategies to enhance your views and maximize the impact of your IGTV content.

Optimize Your IGTV Channel

To attract more views, it's essential to optimize your IGTV channel. Start by selecting a visually appealing and on-brand profile picture and cover photo.

Craft a compelling and keyword-rich channel description that clearly communicates what your content is about. Additionally, include relevant links to your website or other social media profiles to encourage cross-promotion.

Create High-Quality and Engaging Content

The key to increasing views on IGTV is to create high-quality and engaging content that resonates with your target audience. Invest in good equipment, such as a high-resolution camera and a microphone, to ensure excellent audio and video quality.

Plan your content in advance, focusing on topics that are relevant and valuable to your audience. Use storytelling techniques to captivate your viewers and keep them hooked throughout the video.

Leverage Captivating Thumbnails

Thumbnails play a crucial role in attracting viewers to click on your IGTV videos. Create visually appealing and eye-catching thumbnails that accurately represent the content of your video. Use vibrant colours, clear images, and compelling text overlays to entice users to watch your videos.

Craft Compelling Titles and Descriptions

A catchy title and a compelling description can significantly impact the number of views your IGTV videos receive. Spend time brainstorming creative and descriptive titles that pique curiosity and highlight the value of your content. In the description, provide a brief overview of the video and include relevant keywords to improve discoverability.

Promote Your IGTV Videos on Instagram

Make use of Instagram's features to promote your IGTV videos. Share teasers and snippets of your videos on your Instagram feed or stories to generate interest and direct your followers to your IGTV channel. You can also utilize the swipe-up feature in Instagram stories to provide a direct link to your IGTV videos.

Utilize Hashtags Strategically

Hashtags are powerful tools for increasing the visibility of your IGTV videos. Research relevant and popular hashtags in your niche and include them in the video description or to get comments on Instagram. This will help your videos appear in hashtag searches and attract viewers who are interested in similar content.

Collaborate with Influencers and Cross-Promote

Collaborating with influencers in your industry can expose your IGTV channel to a wider audience. Identify influencers who align with your brand and reach out to them for potential collaborations.

This can include co-creating content, featuring each other's videos, or organizing takeover days. Cross-promotion allows you to tap into their followers and attract new viewers to your channel.

Share Your IGTV Videos on Other Social Media Platforms

Expand your reach by sharing your IGTV videos on other social media platforms. Utilize platforms like Facebook, Twitter, and LinkedIn to reach a broader audience and drive traffic to your IGTV channel. Embed your IGTV videos in blog posts or share them on relevant online communities to increase exposure.

Engage with Your Audience

Building a strong connection with your audience is vital for increasing views on IGTV. Respond to comments, answer questions, and acknowledge feedback from your viewers.

Encourage interaction by asking your audience to share their thoughts or participate in discussions related to your video content. This engagement fosters a loyal community that will continue to support and share your videos.

Monitor Analytics and Make Improvements

Regularly monitor the analytics provided by Instagram to gain insights into your IGTV performance. Pay attention to metrics such as views, average watch time, and audience retention.

Identify patterns and trends to understand what type of content resonates the most with your audience. Use these insights to refine your content strategy and make improvements to increase your views.

Interact with Other IGTV Creators

Networking with other IGTV creators can help you expand your reach and increase your views. Engage with their content by liking, commenting, and sharing their videos.

Participate in collaborations, shoutouts, or guest appearances to tap into each other's audiences and gain exposure to new viewers.

Run Contests and Giveaways

Running contests and giveaways is an effective way to incentivize viewership and increase engagement on your IGTV channel.

Create exciting contests where viewers have a chance to win prizes by watching and engaging with your videos. This not only boosts views but also encourages your audience to share your content with their own followers.

Utilize IGTV Ads

Consider utilizing IGTV ads to reach a broader audience and gain more views. Instagram offers advertising options that allow you to promote your IGTV videos to targeted demographics.

With careful targeting and compelling ad creative, you can attract viewers who are more likely to engage with your content and increase your overall views.


Increasing views on Instagram's IGTV requires a comprehensive approach that combines optimization, engaging content creation, promotion, and audience interaction. By implementing the strategies outlined in this article, you can enhance your IGTV channel's visibility, attract a larger audience, and ultimately increase views on your videos.

John Robert

1 Blog posts